Creative Velocity - Book Review

Author Leslie Grandy brings a wealth of experience, a strong research background, and widely recognized skills to her latest book, “Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI.” This insightful guide is designed to be the go-to resource for businesses, corporate executives, entrepreneurs, and employees who are eager to enhance their creative mindset and develop essential skills for thriving in today’s fast-paced, AI-driven world. Packed with actionable insights and practical strategies, the book challenges conventional thinking and inspires readers to generate innovative ideas that can drive significant improvements in product development, optimize distribution plans, and elevate customer satisfaction. Leslie Grandy’s expertise ensures that readers are equipped to navigate the rapidly changing landscape of creativity and technology with confidence and clarity. 

Grandy's extensive experience as both a product designer and a lecturer on creativity in the workplace has equipped her with the skills to uncover innovative solutions to even the most challenging business problems. Her book serves as a practical guide to innovation and marketing strategies, offering real-world examples and insights from interviews. It also explores how generative AI can be integrated into creative problem-solving to achieve effective outcomes.

Grandy highlights the importance of crafting clear prompts and assigning specific tasks when working with AI, while also acknowledging its limitations. She reminds readers that AI lacks emotions, consciousness, and an understanding of ethics. Instead, it serves as a tool that can inspire deeper, contemplative thinking. Ultimately, she emphasizes that the human role is to bring meaning and critical insight to AI-driven processes, ensuring its outputs are both thoughtful and impactful. 

Readers who may not be particularly drawn to the business aspects of creativity but have a personal passion for the subject will find much to enjoy in Gandy’s engaging approach. Her references to MacGyver’s creative problem-solving slang and Albert Einstein’s famous quote, “Creativity is intelligence having fun,” add a touch of relatability and inspiration. The author thoughtfully includes puzzles, games, and challenges designed to stimulate creative thinking, both individually and in group training sessions. These exercises are not only playful but also practical, offering readers tools to unlock their creative potential. Gandy also draws on quotes and insights from respected authorities to emphasize the crucial role of play in the creative process, making a compelling case for its importance. Additionally, the inclusion of detailed research notes and solutions to the puzzles provides an interactive element that keeps readers engaged, whether they are artists, craftsmen, business professionals, or entrepreneurs seeking to infuse more creativity into their endeavors. This holistic approach ensures that the book appeals to a wide spectrum of audiences, blending practical advice with thought-provoking concepts.