Layered Leadership: Drive Double-Digit Growth and Dominate Your Competition with Creative Strategies and Execution - Book Review

Lawrence R. Armstrong, author of the acclaimed book “Layered Leadership,” is a prominent figure in the fields of architecture, design, and leadership. Known for his expertise in internal design and the architectural world, he has built a reputation as a sought-after consultant and engaging speaker. In addition to his professional accomplishments, Armstrong is also an accomplished contemporary artist, blending his creative passions with his professional pursuits. He is the former CEO and current chairman of WareMalcomb, a leading global consulting design firm with a rich history of delivering innovative solutions. With decades of experience and an impressive track record, Armstrong is uniquely positioned to inspire and empower others, helping them refine their skills and excel as effective and dynamic leaders in their own fields.

Armstrong  draws from his personal journey—growing up and rising to prominence in the field of architecture—to craft a compelling self-help book aimed at shaping well-rounded business leaders. He weaves historical insights from the construction of the pyramids and European cathedrals into his exploration of effective business organization and leadership. Central to his philosophy is the enduring influence of Leonardo da Vinci, whom Armstrong celebrates as a visionary whose genius extended far beyond architecture and fine art. By examining da Vinci’s approach to self-education, his relationships with high society, his boundless creativity across diverse fields, and his exceptional leadership, Armstrong inspires readers to seek out and emulate their own “Leonardo” in their personal and professional lives.

Armstrong delves into the core principles of creative business growth and effective leadership, weaving in personal anecdotes to bring his insights to life. His approach focuses on three key pillars:

1. Laying a Strong Foundation: Leadership begins with self-awareness and maintaining balance, both personally and professionally.
2. Vision and Planning: Leaders must craft a compelling vision and translate it into actionable short-term plans.
3. Innovative Strategies for Growth: Embrace creative thinking to uncover new opportunities for success.

Armstrong shares practical wisdom, emphasizing the importance of delegation (“Delegate, don’t abdicate”), empowering others over micromanaging, and balancing the roles of managing tasks while leading people. He underscores the need for leaders to prioritize self-care, financial responsibility, a positive attitude, and accountability.

Through creative analogies—such as examining what hedgehogs and condors can teach us about leadership—Armstrong inspires readers to see leadership from a fresh perspective. He delves into the unique traits of these animals, using them as metaphors to challenge traditional thinking and encourage innovative approaches to leading teams and organizations. His ultimate goal is to empower individuals not only to build and refine their leadership skills but also to thrive in their personal and professional lives. With an extensive list of resources, including practical tools, exercises, and case studies, Armstrong ensures readers are equipped to continue growing in the specialized world of corporate leadership and business innovation. Whether you're an aspiring leader or a seasoned executive, his insights provide guidance for navigating the complexities of modern business.