Mike LaRusso

Mike LaRusso is a sales innovator and industry veteran. Revolutionizing business development, data analysis, and project management, he is an expert in securing new accounts, leveraging data insights, and leading transformative ventures. He is the author of The Sales Professional's Survival Guide - A Blueprint for Tactical Prospecting, a book that draws on his four-decade-long tenure as a sales consultant. In this groundbreaking book, he unveils a formalized prospecting methodology forged through a multifaceted range of experiences, from analytical sales models to pounding the pavement. Unleash unparalleled sales potential and conquer new frontiers with Mike LaRusso.