Six big Ways to Promote Your Book Before Publishing by Daniela McVicker

As an author with a soon-to-be-published book, you must be extremely excited to be able to finally present it to your audience. However, your job is not done. After all the hard work you've invested in writing this book, now you have to find ways of promoting it.
Marketing will play a huge role in the sales of your book, and you need to invest your time and energy into putting together a pre-publishing promotion strategy. That means that you'll be using different means of informing people about your new book and evoking their interest in buying and reading it.
If you need a hand in coming up with a successful marketing strategy for your new book, just keep reading. Here are 6 ways for you to promote it like a professional.

1. Social Media
Today, you can’t even imagine marketing something and giving it publicity without the help of social media. The number of social media users worldwide is about to hit 3 billion so there’s no question about whether you should be an active social media user or not.
In order for you to promote your book using social media, you need to have a couple of preparation steps already checked as done:
- create social media profiles under your own name
- gather book-loving followers, people who know your work, and overall members of your target audience
- publish interesting posts every day:
· behind the scenes of writing your new book
· the process of choosing a cover for it
· your inspirational moments
This way, people will feel closer to you and will anticipate the publishing of your new book more eagerly.

2. Giveaways & Special Deals
Once you have a certain number of people following you on social media, you can use them to help you spread the word about your upcoming book.
The best way to engage your followers is to set up a giveaway or contests with a special prize.
For example, you could be giving away:
- signed copies of your new book
- great seats at your book reading
- special bookmarkers, book stands, and other cute stuff
The important thing is to set clear rules for entering the giveaway. They need to:
- follow you on Instagram
- like the post about the giveaway
- tag two or more friends
- post something on their Instagram using a special hashtag
This way, they’ll be spreading the word about your new book, and soon there’ll be more people on board waiting for it to be published.

3. Teaser
People love a little mystery and excitement. You can try building tension around the publishing of your book and create a sense of secrecy around it.
The best way to do is to start from zero, then slowly build the story about your book with each new day.
You should:
- publish new information about the book every day
- schedule a release of a teaser and count the days until it’s release
- reveal the title, the covers, or even a page from the book as a teaser
- let them wait for it and evoke their curiosity
By making your book so unreachable and worth waiting for, you’ll have more people interested in finally buying it and reading it.

4. Sponsored Ads
If you want to make the most out of your book promotion, you’ll definitely have to spend some money on it.
But, don’t worry. Facebook and Instagram offer sponsored targeted ads which can reach a huge number of people for a symbolic price.
Here’s what you should do:
- come up with a post you want tons of people to see
- sponsored it and make it an ad
- make sure you choose the right target audience
- keep track of the number of people reached by the ad and their reactions
Make sure the ad is informative and contains information about your upcoming book. You can even have people sign up for a copy in advance.

5. Micro-Influencers & Fellow Writers
Another great strategy for promoting your book is to try and reach an audience that isn’t necessarily yours. This means you might try to expand your reach to more than just your followers. There's no better way for you to do it than to team up with a local micro-influencer or another writer with a solid set of online followers. Perhaps it could be someone you’ve written a literary collaboration with.
Make them a deal:
- they publish a post about your upcoming book recommending their followers to check it out
- you return the favor by informing your followers about their projects
It will cost you nothing and you’ll both benefit the arrangement. This will bring you many more followers and new people who might get interested in your book.

6. Event
Finally, you can try and gather all your fans, followers, and those interested in your new book in one place.
People love to feel like a part of a community or a member of a group of people sharing the same interest and ideas.
You can use this to your advance and schedule a Facebook event on the day your book is published. State that it is an event for:
- all of those planning to buy your book the first day it’s published
- sharing places where the book can be bought
- exchanging ideas and comments about the upcoming book
This way, people will be connected and will be promoting your new book without being aware of it.

Final Thoughts
Book promotion is an important and essential step in the process of publishing and successfully selling your new book. It’s important that you take matters into your own hands and start promoting it the right way.
Hopefully, the advice above helped you learn how to properly promote your book. Now choose the strategies you like the most and go for it.
Author’s bio. Daniela McVicker is a contributor to TopWritersReview. She has a master degree in English Literature, and she is truly passionate about learning foreign languages and teaching. Daniela works with the students helping them to reveal the writing talent and find one true calling.