The Home Boss Toolkit: Branding Success for Self-Publishers - Book Review

The Home Boss Toolkit, Branding Success for Self-Publishers, authored by Nuria Corbi, is a must-read for aspiring and self-published authors who want to increase their sales. Nuria has condensed her vast experience as an entrepreneur, graphic designer, and a self-publishing expert into this helpful text. Her book is informative and educational and will be used often as a reference by self-publishing authors.

Nuria’s friendly, personal writing style will captivate readers. She writes in first person and addresses her reader as “you,” inviting the reader to participate in her experiences. Nuria is well known by her more than 62 thousand followers of “HomeBoss,” her YouTube channel. Her vast experience with social media will enable and empower readers who are fledgling authors to consider these necessary publicity channels. Authors who have already self-published will be motivated to explore Nuria’s proven experiences for strategies and insights to increase their sales. Writers and self-publishers of diaries, journals, and other small books will also benefit from her expertise.

Nuria’s experience has shown that branding that reflects the author’s personality, genre, and writing style is necessary to connect the author with potential readers. Authors of a series of books, whether or not they are in the same genre but are published by the same person, should consider a branding for themself as self-publishers. In both cases, branding involves creating a unique “voice” so readers can identify with the authors.

Branding and self-publicity involve those means to create book sales. It is the business of creating a unique “footprint” that will be recognizable and memorable. Nuria discusses creating a logo, both pictorial and text. She discusses fonts, color choices, and creating a catchy name.

Creating a mission statement and specific, attainable and measurable goals will help the writer define his target audience. Following an introduction to the main topics, Nuria goes into depth with suggested exercises for the reader’s edification.
Nuria transforms dull topics into interesting ones. She provides invaluable insights for developing a powerful and unique brand story, techniques for captivating online audiences, guidance on harnessing the potential of social media and other digital marketing resources, and real-life examples of triumphant self-publishing endeavors.

The author includes much-needed information on using digital formats such as authors’ websites, various social media sites, and an email list. She shows how to locate a target audience in each of these formats. She includes suggestions for getting the author’s name and/or name of the self-publishing company before the reading public.

Writers become so involved with wordsmithing, creating a story, revising and editing it, and then the process of actually self-publishing that they often think the book will sell itself. Unfortunately, that’s not the case with thousands of new ebooks, physical books, etc entering the market.  It is a fantastic guide for anybody serious about building a brand and selling more.
 Nuria has also created The Home Boss Tool Kit Companion Workbook for use with her book.